Bill Kirwin is the Founder and Managing Partner at the International Institute of IT Economics.
During this webinar, we will explore the challenges of communicating the value of your IT solution in today’s complex selling environment. Discussion points will include: • What Role Does Your Value Proposition Play In The Buyers Journey? • How Many Faces Does Your Buyer Have? • So How’s That Value Selling Thingy Working Out For Ya? • How Can You Increase the Validity and Trust in Your Value Models?