WEBINAR TEMPLATE – How Incredible is Your Value Proposition?
by Bill Kirwin
Founder, International Institute of IT Economics
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ABOUT THE PRESENTER, BILL KIRWIN

Bill Kirwin is the Founder and Managing Partner at the International Institute of IT Economics.

He is acknowledged as the creator of the IT Total Cost of Ownership (TCO) methodology and corresponding models. His work at Gartner over a twenty year tenure led to the establishment of TCO as an industry standard for calculating IT costs across all IT platforms. His recent work in the field as a vendor value engineer has honed his real world experience in sales and marketing.
Bill is focused on helping IT vendors and buyers achieve the full value of their proposals and investments.
ABOUT THE WEBINAR

During this webinar, we will explore the challenges of communicating the value of your IT solution in today’s complex selling environment. Discussion points will include:

•       What Role Does Your Value Proposition Play In The Buyers Journey?

•       How Many Faces Does Your Buyer Have?

•       So How’s That Value Selling Thingy Working Out For Ya?

•       How Can You Increase the Validity and Trust in Your Value Models?

WEBINAR TEMPLATE – How Incredible is Your Value Proposition?
April 15, 2017 at 1:28am CST
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