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Value Selling & Realization Council

Value Management

Roadmap to value

How a funded decision becomes an evidenced outcome.

A planning session mapping the route from investment to realized value

In short

A roadmap to value is an agreed path from investment through alignment, adoption and outcomes to realized, reported value, owned jointly by the provider and the customer.

Why a roadmap is needed

Without an agreed path, expected benefits become assumptions no one revisits. The roadmap makes each stage someone's responsibility.

The five stages

  • Investment — the decision is funded with explicit expected outcomes
  • Alignment — baseline, measures, owners and timeframe are agreed
  • Adoption — people, process and technology change together
  • Outcomes — measures move, and the movement is attributed
  • Realized value — benefits are evidenced and inform the next decision

Working the roadmap

Each stage has a handover. The most common failure is between selling and delivery, where the baseline is lost and the case becomes unmeasurable.

Build your roadmap

Talk to the Council about applying the roadmap in your engagements.