An introduction to identifying and articulating new sources of business value in a customer engagement, and translating those insights into a case an executive buyer will act on.
For: Sales, presales and value consulting professionals
A working method for constructing a defensible business case with the customer: establishing the baseline, modelling improvement, stating assumptions and surviving review by finance.
How to carry an approved business case forward into delivery, run joint value reviews, and produce evidence that expected benefits arrived or were corrected in time.
For: Customer success, delivery and value realization teams
Establishing the ownership, standards and reporting needed for an organisation to make value claims it can later defend, and to learn from the investments that underdeliver.
For: Value office leaders, transformation and portfolio governance
How to examine a sales process end to end and remove the points where value arguments break down, decisions stall or business cases arrive too late to influence the outcome.