Leading the development of a comprehensive Value Engineering discipline and methodology for Adobe Systems. FY2014 goals include increasing capacity to support global field and partner adoption of the Adobe Customer Value Program, and demonstrating both team and opportunity efficiencies.

Assembled a global team of high-performance value consultants to increase Digital Marketing solution sales success by providing process-centric content and expertise, business case justification, and account profiling. The team creates, maintains, and delivers a fully integrated set of tools, services, and collateral that support each stage of pre and post-sales for all opportunity types and sizes, across the globe. Documented results include higher win rates, reduced discounting, increased deal sizes, shortened sales cycles, greater customer satisfaction, increased retention, and competitive differentiation.