The world is changing. Currently over 50% of IT-enabled investments fail to hit their business value goals. Buyers complain that sellers don’t articulate their value over 70% of the time. This need not be.

The VSR Council Advisory Services is a boutique, global “value success” consultancy of world-renowned, senior executives and practitioners. We help both B2B providers and buyers “get value right” during selling, implementation and post Go-Live operations.

For IT-solution providers, we embody true value-based selling, i.e. the high impact strategy placing value at the center of customer discussions, interactions and messaging.

For IT-solution buyers, we help embody true value realization approaches, i.e. the management discipline to assure that value expected from investments actually comes true.

What makes the VSR Council Advisory Services unique?​

Value Specialization

We focus 100% on helping providers and buyers of B2B,IT-enabled initiatives improve their business outcomes via an intense focus on high impact, value-driven strategies.

Full Spectrum of Value Services

We provide services related to assessments, guidance,leading practices, methods, tools, training and coaching.

World-class Expertise

VSR Council consultants arepioneers and former leaders of major value selling and realization organizations worldwide. Our Founder/CEO Shimon Abouzaglo, and Managing Director Jack Keen, in addition to being acclaimed global value leaders, are also Founding Members of the Value Selling & Realization Council, the exclusive worldwide community of value-focused executives and practitioners.

Blend of Seven Disciplines

We drive value success via adistinctive blending of sevenkey disciplines:

1. Value management
2. Capability management
3. Financial management
4. Value-based, organizationchange management (OCM)
5. Program management
6. Value-focused, Six Sigma process improvement
7. Business model innovation.

Software, Services, Systems Integrator and Buyer Teams We Serve

  • Business Value / Value Engineers
  • Sales & Sales Enablement
  • Product Marketing
  • Corporate Marketing
  • Customer Success
  • Change Management
  • Program Management
  • Process Consultants
  • Business Unit Leaders
  • Start-ups
  • IT Leaders
  • Investor Groups


Helping Solution Providers Succeed

Helping Solution Provider be Trusted Advisor

Helping Enterprise Realize Value

Value Selling, Enablement and Realization Services

Assess Current Strategies and Capabilities

Strengthen Value Practices

Certify for Quality and Impact​

Assess Client Business/IT Capabilities

Evaluate Solution Options

Prepare and Certify Business Cases​

Enhance Value Management Practices

Develop Business/IT Capability Roadmap​

Value Management Methods and Tools

Value Proposition and Messaging

Business Case / ROI Models

Digital and Video Marketing​

Capability, Business Case / ROI Models

Value Flow Maps

Decision Value Analyzers, Benet Trackers​

Capability, Business Case / ROI Models

Value Flow Maps, KPIs, Dashboards​

Decision Value Analyzers, Benet Trackers​

Value Training and Coaching

Value-based Selling

Business Value Skills

Value Leadership for Executivies​

Value Realization Management

Value-focused PMO, Change Management

Value Leadership for Executives​

Our Vision and Mission

We are passionate about helping the world be more “value successful”, by leveraging our distinctive experience, skills, tools, and global value community relationships, to help ensure our customers’ attain the greatest business outcomes and highest satisfaction.


Global, Multi $B Firms

Led value realization and/or OCM teams for large ERP implementations on five continents


Developed acclaimed value realization framework


Created and trained first valueengineering and value-selling pre-sales team

Deloitte Consulting

Primary designer – globally implemented value realization framework

Thought Leadership

Featured speaker, value workshop leader for major media executive conferences; author of top selling, John Wiley published book “Making Technology Investments Successful”, writers of leading blogs, white papers and major media articles


Founded, managed world-renowned value engineering team


Designed, launched firm's first valueselling program and tools


Launched value realization center of excellence


Co-led global teams of certied value consultants, led value innovations for organizational change management (OCM) practice

Leading software Firms

Builder of eleven value-engineering centers of excellence

Next generation value tools design

Designer of four generations of innovative value realization platforms for major, global providers

For more information, contact us:

Shimon Abouzaglo |
m | 1-214-709-7613

Jack Keen | 
m | 1-908-500-1757