CONSULTANTS FOR A FASTER, SMARTER WAY TO VALUE SUCCESS
The world is changing. Currently over 50% of IT-enabled investments fail to hit their business value goals. Buyers complain that sellers don’t articulate their value over 70% of the time. This need not be.
The VSR Council Advisory Services is a boutique, global “value success” consultancy of world-renowned, senior executives and practitioners. We help both B2B providers and buyers “get value right” during selling, implementation and post Go-Live operations.
For IT-solution providers, we embody true value-based selling, i.e. the high impact strategy placing value at the center of customer discussions, interactions and messaging.
For IT-solution buyers, we help embody true value realization approaches, i.e. the management discipline to assure that value expected from investments actually comes true.
What makes the VSR Council Advisory Services unique?

Value Specialization
We focus 100% on helping providers and buyers of B2B,IT-enabled initiatives improve their business outcomes via an intense focus on high impact, value-driven strategies.

Full Spectrum of Value Services
We provide services related to assessments, guidance,leading practices, methods, tools, training and coaching.

World-class Expertise
VSR Council consultants arepioneers and former leaders of major value selling and realization organizations worldwide. Our Founder/CEO Shimon Abouzaglo, and Managing Director Jack Keen, in addition to being acclaimed global value leaders, are also Founding Members of the Value Selling & Realization Council, the exclusive worldwide community of value-focused executives and practitioners.

Blend of Seven Disciplines
We drive value success via adistinctive blending of sevenkey disciplines:
1. Value management
2. Capability management
3. Financial management
4. Value-based, organizationchange management (OCM)
5. Program management
6. Value-focused, Six Sigma process improvement
7. Business model innovation.
Software, Services, Systems Integrator and Buyer Teams We Serve
- Business Value / Value Engineers
- Sales & Sales Enablement
- Product Marketing
- Corporate Marketing
- Customer Success
- Change Management
- Program Management
- Process Consultants
- Business Unit Leaders
- Start-ups
- IT Leaders
- Investor Groups
WHAT WE DO
Helping Solution Providers Succeed
Helping Solution Provider be Trusted Advisor
Helping Enterprise Realize Value
Value Selling, Enablement and Realization Services
Assess Current Strategies and Capabilities
Strengthen Value Practices
Certify for Quality and Impact
Assess Client Business/IT Capabilities
Evaluate Solution Options
Prepare and Certify Business Cases
Enhance Value Management Practices
Develop Business/IT Capability Roadmap
Value Management Methods and Tools
Value Proposition and Messaging
Business Case / ROI Models
Digital and Video Marketing
Capability, Business Case / ROI Models
Value Flow Maps
Decision Value Analyzers, Benet Trackers
Capability, Business Case / ROI Models
Value Flow Maps, KPIs, Dashboards
Decision Value Analyzers, Benet Trackers
Value Training and Coaching
Value-based Selling
Business Value Skills
Value Leadership for Executivies
Value Realization Management
Value-focused PMO, Change Management
Value Leadership for Executives
Our Vision and Mission
We are passionate about helping the world be more “value successful”, by leveraging our distinctive experience, skills, tools, and global value community relationships, to help ensure our customers’ attain the greatest business outcomes and highest satisfaction.
EXAMPLES OF OUR SUCCESSES
Global, Multi $B Firms
Led value realization and/or OCM teams for large ERP implementations on five continents
Accenture
Developed acclaimed value realization framework
Infor
Created and trained first valueengineering and value-selling pre-sales team
Deloitte Consulting
Primary designer – globally implemented value realization framework
Thought Leadership
Featured speaker, value workshop leader for major media executive conferences; author of top selling, John Wiley published book “Making Technology Investments Successful”, writers of leading blogs, white papers and major media articles
SAP
Founded, managed world-renowned value engineering team
Oracle
Designed, launched firm's first valueselling program and tools
IBM
Launched value realization center of excellence
Infosys
Co-led global teams of certied value consultants, led value innovations for organizational change management (OCM) practice
Leading software Firms
Builder of eleven value-engineering centers of excellence
Next generation value tools design
Designer of four generations of innovative value realization platforms for major, global providers
For more information, contact us:
Shimon Abouzaglo |shimon.abouzaglo@vsrcouncil.org
m | 1-214-709-7613
Jack Keen | jack.keen@vsrcouncil.org
m | 1-908-500-1757