The VSR Council Blog

The VSR Council Blog

What is Value-based Selling – Really?

What is Value-based Selling – Really?

(from a LinkedIn Pulse by Jack Keen) What’s in a name? Take “Value-based Selling (VBS)”. It’s a great concept, that’s morphing into meaningless. Let’s get VBS terminology back on solid ground.  In a nutshell (to paraphrase composer Duke Ellington) “VBS Don’t...

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Value Selling – Why and How

Value Selling – Why and How

(from a LinkedIn Pulse by Jim Berryhill) This is Part 1, the “Why” or “Justification” for Value Selling. I’ll talk about the “How” next week. But come on!!! Really??? Value Selling needs to be justified??? Apparently so,...

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Value Selling War Stories

Value Selling War Stories

(from a LinkedIn Pulse by Jim Berryhill) Customer Aligned Value Selling (CAVS?) is what I’ve been about for a long time. As a Founding Member of the Value Selling and Realization Council, I’m often asked for anecdotal stories that line up on the situations...

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The Value Selling & Realization (VSR) Council is an organization made up of forward-thinking Sales and Corporate executives that operates with a central mission: Maximize value from investments in IT-enabled change by establishing and promoting value management awareness and understanding, standards, practices, and tools that enable technology vendors and enterprise corporate executives to collaborate in developing and executing a “roadmap to value”.

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