Jim Berryhill is Co-Founder and CEO of DecisionLink Corporation. Jim has extensive experience in sales and executive management at ADR, CA, Siebel and HP Software, in roles from individual contributor to leading sales organizations with several hundred sales professionals and $1 billion in revenue. He is one of a handful of sales executives who has carried a quota for 125 quarters for publicly traded companies in the tech industry.

An ardent believer in customer aligned value selling, Jim founded DecisionLink to bring automation and systemic support to what should be a core business function for all B2B organizations. “Every deal we work on is associated with a customer project that has a business case. We should not expect high performance in our sales organizations if we as sellers don’t understand that business case, and the economic value of our solutions.”