David Breaugh

David Breaugh

VP, Industry Value Engineering, SAP

I lead the NA Industry Value Engineering team that supports every industry and geography market unit for SAP across NA. My team includes 100+ individuals responsible for helping shape the business strategy, articulate the digital vision for the furture, and build the business case & roadmap for change.

Me and my team work with leading companies across multiple industries to solicit approval from Senior Executive Leaders, Board of Directors, and other Outside Owners such as Angel Investors & Private Equity Funds, and Activist Shareholders. There are many examples of how our team have done this to drive transformational economic value, so feel free to reach out to me directly on what / how you want to leverage the insight and success of the NA IVE team.


The Value Selling & Realization (VSR) Council is an organization made up of forward-thinking Sales and Corporate executives that operates with a central mission: Maximize value from investments in IT-enabled change by establishing and promoting value management awareness and understanding, standards, practices, and tools that enable technology vendors and enterprise corporate executives to collaborate in developing and executing a “roadmap to value”.

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