Greg co-leads the Metrics and Business Value Working Group of the Customer Experience Professionals Association (CXPA), and is CEO of Tucker & Company
Greg has broad and deep experience in customer experience and business transformation to accelerate business results. As a senior executive at AAA, Clorox and Copart Auto Auctions, he led customer experience transformations that delivered strong increases in customer loyalty results as well as over $100MM of profit contributions. He also advises dozens of global leaders such Google, Microsoft, Oracle, AT&T, SAP, GE, DocuSign, Thomson Reuters, ForeScout Technologies, Genentech, Wells Fargo, KeyBank, Michelin, PepsiCo, Chevron, Adecco and Air New Zealand to develop and implement innovative customer experience strategies and drive business results. These efforts have been recognized with by CXPA Innovation Award and profiled by HBR, Fast Company and Business Week. Greg received his MBA from Stanford Graduate School of Business and is a certified CCXP, Six Sigma Black belt and Business Process Master.