Greg Tucker, Instructor

Greg Tucker, Instructor

Greg co-leads the Metrics and Business Value Working Group of the Customer Experience Professionals Association (CXPA), and is CEO of Tucker & Company

Greg has broad and deep experience in customer experience and business transformation to accelerate business results.  As a senior executive at AAA, Clorox and Copart Auto Auctions, he led customer experience transformations that delivered strong increases in customer loyalty results as well as over $100MM of profit contributions.  He also advises dozens of global leaders such Google, Microsoft, Oracle, AT&T, SAP, GE, DocuSign, Thomson Reuters, ForeScout Technologies, Genentech, Wells Fargo, KeyBank, Michelin, PepsiCo, Chevron, Adecco and Air New Zealand to develop and implement innovative customer experience strategies and drive business results.  These efforts have been recognized with by CXPA Innovation Award and profiled by HBR, Fast Company and Business Week.  Greg received his MBA from Stanford Graduate School of Business and is a certified CCXP, Six Sigma Black belt and Business Process Master.



The Value Selling & Realization (VSR) Council is an organization made up of forward-thinking Sales and Corporate executives that operates with a central mission: Maximize value from investments in IT-enabled change by establishing and promoting value management awareness and understanding, standards, practices, and tools that enable technology vendors and enterprise corporate executives to collaborate in developing and executing a “roadmap to value”.

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13410 Preston Road
Dallas, TX 75240

Phone: 1.214.709.7613