Tom Pisello

Tom Pisello


Tom Pisello, The ROI Guy, is a serial entrepreneur, popular speaker and author, focused on value marketing and selling.

Tom’s latest entrepreneurial endeavor is Alinean, founded in 2001 to develop and deliver value-focused sales and marketing messaging, tools and training for B2B vendors, including ValueStory Cloud – a revolutionary storytelling + insights + justification / ROI sales and marketing application.

Tom’s value marketing / selling and financial justification experience began in 1993 with Interpose, a company he founded to develop the first automated ROI and TCO analysis software for IT and B2B investments. Interpose was acquired by Gartner in 1998 and formed the foundation for Gartner’s Measurement, ROI and TCO software solutions.



The Value Selling & Realization (VSR) Council is an organization made up of forward-thinking Sales and Corporate executives that operates with a central mission: Maximize value from investments in IT-enabled change by establishing and promoting value management awareness and understanding, standards, practices, and tools that enable technology vendors and enterprise corporate executives to collaborate in developing and executing a “roadmap to value”.

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