1. Top areas to search for hidden value
2. A powerful four step process for sniffing out hidden value
3. How to explain newly uncovered value to stakeholders
4. How to translate this course learning into your work world
Four weekly 90 minute, instructor-led interactive web sessions, plus between-class discussion groups and exercises.
Pre-Session exercise: Allocate 30 minutes prior to the course to complete a self-assessment form related to your hidden value needs and objectives for this course.
Session 1: Why hidden value is a big deal
• Magnitude of hidden value, and why it exists
• Lessons learned from hidden value success stories
• Weekly exercise: Select a hidden value opportunity area within your work world and speculate what hidden value areas may exist, based on guidelines from today’s session
Session 2: Where hidden value lies and how to find it: Part A
• Discussion of weekly exercise on hidden value opportunity areas
• Twenty rich sources of hidden value, including ‘outside the box’, ‘intangibles’, ‘executive personal hot buttons’ and ‘field trips’
• Weekly Exercise: Using your selected hidden value opportunity area, identify and explain two possible hidden value areas to consider exploring
Session 3: Where hidden value lies and how to find it: Part B
• Discussion of weekly exercise on four possible areas of hidden value opportunity
• Twenty more sources of compelling hidden value
• Weekly Exercise: Using your selected hidden value opportunity areas, identify and explain two additional possible hidden value areas to consider exploring
Session 4: Developing a hidden value approach for your world
• Tips for gaining buy-in to the hidden value you discover
• How to empower your team to be “hidden value” experts
• The Value Academy is a training platform
• Uniquely empowering business and IT professionals
• Designed for value practitioners, salespersons, product marketers, and their leaders
• Academy courses are delivered by top instructors in their field.
Business Value Consultants
Boost your impact via more powerful business cases
Sales Teams
Bolster the impact of proposals, presentations and contract negotiations
Product Marketers
Strengthen external and internal product appeal by via stronger value appeals
IT Leaders
Identify ways to show business stakeholders more value from their investments and from IT itself.
Customer Success and Account Managers
Help clients find more value than expected from planned and ongoing implementations and subscription operations
Change Management Leaders
Use expanded value appeal to boost user adoption